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Facebook is a brilliant tool for aspiring writers to attract new readers. Through the social networking mechanic, blog publishers can generate incremental page views without the need for technical knowledge or costly marketing. With a few quick tips, you can use Facebook to drive traffic to your blog.

“Like” and “Recommend” buttons

Through its now-ubiquitous “Connect” service, Facebook has added social networking integration to external websites. Every major blogging platform now includes the ability for Facebook users to highlight specific blog posts to their friends. As a blogger looking to generate traffic, be sure you have turned on the social networking and promotion features available through your blog publisher.

Enabling these features will automatically embed Facebook buttons onto the bottom of each blog post. Readers who appreciate a specific post will be able to “Like” or “Recommend” the post. Your post will then appear on the Facebook wall of the reader and be displayed throughout the newsfeed of the reader’s network. The Facebook “Like” and “Recommend” buttons are free advertising that require no effort on your part and will help drive traffic to your blog.

Cross-posting headlines

Facebook is also effective at driving traffic to your blog through its unique newsfeed. If you post a new item on your wall, your Facebook friends see your activity appear on their newsfeed. In addition, the newsfeed will show a blurb about the post and can include a direct link to your blog. You can take advantage of this feature to drive visitors to your blog.

By posting a headline from your blog onto your Facebook wall, all of your friends will see that teaser in their newsfeeds. Anyone who is interested in the headline will be able to click on the embedded link and be driven directly to your blog and the relevant post. The key to driving traffic to your blog through Facebook is to post only a headline or teaser sentence. You want your Facebook wall to be advertising that entices readers to click through to your blog for additional information.

Targeted Facebook Ads

If you are willing to invest a few dollars to drive traffic to your blog, consider placing targeted Facebook advertisements. With the simple Facebook Ads Manager, it will only take a few minutes to setup an ad campaign. Facebook ads can be run with an investment of low as $10 and you can target your ads to a very specific audience. If, for example, you blog about being a single mother of two children, you can target your Facebook ad to be displayed only to single mothers who have two children.

The Facebook Ads Manager allows for even further level of detail if you want an even more restrictive audience to view your ads and be drawn to your blog. You could, as an extreme, run an ad campaign focused on single mothers who are fans of Canadian football, raising two children, and attending a community college in northern Arizona. While this would clearly decrease the potential size of your audience, it also substantially reduces the cost of an ad campaign and can be very effective to match your blog with a specific demographic audience. In addition, your new audience will be very receptive to your blog since they were pre-screened by the Facebook Ads Manager.

Social networking allows even small, amateur bloggers to generate significant traffic on a shoestring advertising budget. By using “Like” and “Recommend” buttons, cross-posting headlines, and running targeted Facebook ads, you can use Facebook to drive traffic to your blog.

Facebook is working hard to be the internet gathering place for social butterflies. Started in 2006, the social networking site has become one of the most visited websites on the internet. Therefore, Facebook marketing should be a part of any internet marketing strategy you develop.

To get started with Facebook marketing you want to, of course, register for an account. Then it is a good idea to integrate that account with your blog if you have one. If you use WordPress to power your website, here are five tools you can use to integrate Facebook with your WordPress blog.

Add Your Blog to Facebook – The social networking site has an application that allows you to plug the RSS feed of your blog into your Facebook profile. Whenever you post an article to your WordPress blog, it will show up on your profile. It’s Facebook marketing made easy.

To enable this application, log into Facebook and click on Account. Select Application Settings and then click on Notes. On the right hand side there will be a box asking if you want to import a blog. Click on the link available. Add your RSS feed and click Save. Your posts will not be posted onto Facebook.

Facebook Fan Box Plugin – If you created a fan page on Facebook as a part of your Facebook marketing strategy, then you can integrate it into your WordPress blog. The Facebook Fan Box plugin will display a box on your blog showing the recent updates made on your pages as well as the fans that joined your page. This is great for encouraging visitors to become fans on Facebook.

WordPress Facebook Connect – This WordPress plugin adds Facebook functionality to your WordPress blog. Visitors can sign in to comment on your blog with their Facebook account. The comments they leave will show up in the newsfeed and their Facebook profile pics will be used as their avatars. This is a great Facebook marketing plugin because it encourages the growth of a community around your blog.

Facebook Posted Items – This WordPress plugin will display a list of items you have posted to Facebook. If you are surfing the net and you find a website of interest, you can a post a link to it onto your Facebook profile. That same link will show up on a list on your blog so visitors can see what you’ve been up to online.

Facebook Live Stream – This is a Facebook Plugin that is best used when you have a live event happening online. This plugin lets users share comments and their activity on Facebook in real time. It’s a virtual equivalent of meeting everyone at the coffee shop to watch a favorite television show and commenting on what’s happening.

Engaging in Facebook marketing will boost your business brand and capture the attention of your target market. Use these tools to build a community around your blog and you’ll be rewarded with a loyal audience who spreads your marketing message around.

Facebook is a system that enables its members or the community to communicate with friends and find out the latest happenings within its society. One thing that you can do with Facebook is blogging. Blogging is a kind of feature writing made by individuals to dictate or narrate the daily happening in their lives. The article itself is known as a blog. Blogs are diaries made online regarding writings, articles, photos, and other Web links made by the creators of the blogs or “bloggers”.

Blogging advantage

Blogs have several advantages and disadvantages. But this article will tackle more on what are the advantages. Blogs can better inform the viewers of the article about what’s currently happening to the blogger. It creates a bond between the blogger and its readers whereas the readers can leave comments or opinions about the said article. It builds a deeper profile of the writer, exhibiting the writer’s talents and capabilities, even the organization he is into.

Blogs in Facebook

Adding a blog on Facebook can be made possible including different updates. Every time there is a new blog added, it will come up in the News Feed of the system. This is one way to showcase your blog in a top operating service for Internet fanatics.

Steps in creating a blog

1. One of the most important things to do is to create an individual account in Facebook. This applies when you still don’t have any accounts present. If you already have, then you can go to the next step.
2. Open your account.
3. Look for “Blog It” and this application will automatically add up to your account.
4. “Blog It” allows the user to add several bloggers in the service including LiveJournal, Blogger, WordPress, Twitter and so on. Select on the kind of blog website you would want to add. After which, click the “add account” button.
5. You can now authorize Facebook in your own blogsite.
6. Now, test your blog. After creating and authorizing Facebook, you can do a test run. When the application appears, you will notice a blank blog you can type into. Type in your blog and when you visit the website of your blog, you’ll find your blog there.
7. Now you can start blogging! The moment you make your blog and post it, news feeds are given in order to facilitate information to other members of the friend’s list.

A bit of advice when it comes with blogging though, advance options like html, pictures and what is featured in some of the typical blogs are not yet available. You are required to visit your own blog site to be able to add certain advance features.